Do you remember when restaurants asked for customer feedback using customer comment cards presented with the bill or displayed at the table? Whatever happened to those? I've often wondered if they slowly disappeared because the feedback given wasn't useful, or if restaurant owners simply stopped caring what customers thought.
always believed that a well-designed customer comment card, using
questions that will give you the answers that can truly help your
business, is invaluable to growing your pizzeria and keeping customers
There's a lot of groaning in the restaurant industry
when it comes to online restaurant review sites, but what is being done
in-house to collect the opinions of your customers before they leave
your establishment? Many people are timid about saying they are unhappy
when asked by a server, but will openly give an opinion on a comment
card (or website).
Creating a comment card is easy, and there are plenty of examples online, like the one here.
The best one will include questions about service, food quality,
customer menu suggestions, and any other insights you want to collect
from patrons. Imagine if one of your customers is sitting on the next
big money-making menu idea for your pizzeria and all you have to do is
provide a forum for them to share their vision?
bringing back the "old school" paper comment cards? Ask your Web
designer about giving customers the ability to post reviews on your own
website. Display a QR code at the table and encourage customers to share
their comments and suggestions. With everything readily accessible on
your own site, you can respond to concerns and praise from customers
Monday, April 15, 2013
Do You Care What Your Customers Think?
Labels: customer feedback, liz barrett, pizza blog, pizzeria customer feedback, pmq, pmq blogs, pmq pizza magazine, the pizza insider
My goal at The Pizza Insider is to give you the inside scoop on the latest trends, marketing tactics and technology so that you're always one step ahead of the competition! I've been a part of the pizza industry since 2007, first as the editor-in-chief, and now as the editor-at-large at PMQ Pizza Magazine. My first pizza book, Pizza: A Slice of American History, was just released; find out more here.