Do you remember when restaurants asked for customer feedback using
customer comment cards presented with the bill or displayed at the
table? Whatever happened to those? I've often wondered if they slowly
disappeared because the feedback given wasn't useful, or if restaurant
owners simply stopped caring what customers thought.
I have
always believed that a well-designed customer comment card, using
questions that will give you the answers that can truly help your
business, is invaluable to growing your pizzeria and keeping customers
coming back.
There's a lot of groaning in the restaurant industry
when it comes to online restaurant review sites, but what is being done
in-house to collect the opinions of your customers before they leave
your establishment? Many people are timid about saying they are unhappy
when asked by a server, but will openly give an opinion on a comment
card (or website).
Creating a comment card is easy, and there are plenty of examples online, like the one here.
The best one will include questions about service, food quality,
customer menu suggestions, and any other insights you want to collect
from patrons. Imagine if one of your customers is sitting on the next
big money-making menu idea for your pizzeria and all you have to do is
provide a forum for them to share their vision?
Hesitant about
bringing back the "old school" paper comment cards? Ask your Web
designer about giving customers the ability to post reviews on your own
website. Display a QR code at the table and encourage customers to share
their comments and suggestions. With everything readily accessible on
your own site, you can respond to concerns and praise from customers
immediately.
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