The Pizza Insider: Benefit from the Cronut Craze

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Wednesday, July 31, 2013

Benefit from the Cronut Craze

A CNN video shows the popularity of cronuts in New York.
By now you've no doubt heard about the cronut craze that began in New York and is sweeping the nation.

The cronut made its debut at Dominique Ansel Bakery in New York City this past May. The unique treat has kept customers lined up around the block ever since for a chance to experience the croissant-donut hybrid that's filled with vanilla cream, rolled in rose sugar and covered in glaze. See a CNN interview with the inventor here.

Copycats are popping up all over the country and overseas, including in Japan, the Phillipines and even at Dunkin' Donuts in South Korea.

Why not try them out in the pizzeria as a dessert special and see how they fair? You may be pleasantly surprised at their popularity. There are recipes all over the Internet to help you mimic the style of the pastry (try this one from yumsugar.com), and I haven't heard of any pizzerias doing it yet, so you could be the first! Experiment with different fillings, such as Nutella, cream cheese, jam, fresh fruit and more.

Have you tasted a cronut yourself? Is this something you'd consider experimenting with in the pizzeria? Let us know in the comments below.

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