The Pizza Insider: Get Worldwide Press Exposure

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Thursday, August 22, 2013

Get Worldwide Press Exposure

Photo: World Record Academy
On August 20, The Dirt Road Cookers, a group of eight Hondo, Texas-based caterers broke the Guinness World Record for world's largest commercially available pizza--46.64 square feet/100 pounds.

I'm mentioning this not only because I'm excited about the thought of a gigantic pizza (which I am), but because of the press that the group gained because of it.

While it's fantastic that The Dirt Road Cookers achieved their goal, they probably would have garnered almost as much press even if they had simply attempted to break the record. My point being that you can create your own press frenzy by attempting a similar feat.

A quick Google News search revealed that the Texas-based story was covered in the following places, as well as other national blogs and news sites:

  • New York, NY
  • Mankato, MN
  • Lubbock, TX
  • San Antonio, TX
  • Israel
  • India

So which pizza-related record could you break? Here are a few that have been set that you may consider attempting (there's one on the list that seems pretty doable).

  • Largest pizza delivery - 30,000 ready-to-bake pizzas
  • Most pizzas made in an hour by a team - 837
  • Most pizzas made in one hour by an individual - 206
  • Highest pizza toss - 27 feet
  • Largest gluten-free pizza - 32"
Any look possible to you? If you had to choose one for your team to attempt, which would it be? Let us know in the comments below.


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