The Pizza Insider: Is AmazonFresh Coming to Your Neighborhood?

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Wednesday, August 14, 2013

Is AmazonFresh Coming to Your Neighborhood?

Have you been following the growth of AmazonFresh, Amazon's fresh food delivery service? It started in Seattle, moved on to Los Angeles in June of this year, and is now rumored to be building an outpost in New York.

In Los Angeles, they promise free same-day delivery if ordered before a specified time (overnight in the Seattle market).

So far, there aren't many pizzerias signed up with the service (it appears that merchants are hand chosen by AmazonFresh, so you may have to wait for the phone to ring instead of seeking them out), but the ones that are participating are offering items such as pasta, sauces, desserts, and other items that ship well.

Because this is a fairly new service being touted by Amazon, which will tie into its other popular services, if you are chosen to be on the site, it could be a great way for you to benefit from the marketing dollars that Amazon is putting behind it.

In the meantime, why not think about some of the items you can offer for sale in store or on your website--jarred sauces, T-shirts, homemade salad dressings, etc.? Consumers love to bring a taste of their favorite pizzeria home with them.





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