Wednesday, August 14, 2013
Is AmazonFresh Coming to Your Neighborhood?
In Los Angeles, they promise free same-day delivery if ordered before a specified time (overnight in the Seattle market).
So far, there aren't many pizzerias signed up with the service (it appears that merchants are hand chosen by AmazonFresh, so you may have to wait for the phone to ring instead of seeking them out), but the ones that are participating are offering items such as pasta, sauces, desserts, and other items that ship well.
Because this is a fairly new service being touted by Amazon, which will tie into its other popular services, if you are chosen to be on the site, it could be a great way for you to benefit from the marketing dollars that Amazon is putting behind it.
In the meantime, why not think about some of the items you can offer for sale in store or on your website--jarred sauces, T-shirts, homemade salad dressings, etc.? Consumers love to bring a taste of their favorite pizzeria home with them.
My goal at The Pizza Insider is to give you the inside scoop on the latest trends, marketing tactics and technology so that you're always one step ahead of the competition! I've been a part of the pizza industry since 2007, first as the editor-in-chief, and now as the editor-at-large at PMQ Pizza Magazine. My first pizza book, Pizza: A Slice of American History, was just released; find out more here.