James Simpson, a relationship manager at White Label & Affiliate Events Platforms had the following response to my suggestion of handing out business cards to loyal customers and instructing them to write their name on the back and receive XX each time one is returned to the pizzeria by one of their referrals...
"Your suggestion could be greatly enhanced if the operator had a web app
(ideally with his menu on it, and even better with online ordering) that
had a simple "Click to Share" button. This button allows a customer -
with a simple click on their phone - to share a pre-set message
determined by the pizza operator on the customer's Facebook, Twitter or
Email list with an offer, a link to the restaurant's app, his logo and
do all of this for free.
"The math is simple, if you accept the current third-party provided
statistics for Facebook (for example). Avg FBook Friends 200-300,
multiplied by 100% participation of the next level when asked to "share
with friends" (200x200=) results in a potential 40K shares. Now we all
know that only a few percent will share, not 100%, but that still
results in a thousand or more third party friends or family of the
customer and the customer's friends and family getting a special offer, a
suggestion to eat pizza and a branded image of the pizza operator all
at no cost (excluding whatever the offer is). If only 2 customers a day followed the request, with a
10% share rate at the second level, the math works out to over 2.4M +
240K shares, or put it another way, a LOT of pepperoni."
James' suggestion is a great one, and last year, HubSpot.com created a comprehensive cheat sheet for social media share/like/follow buttons, that can help you easily implement share buttons on any of your social media channels. Check it out here.
Are you successfully using these marketing methods? Tell me about it in the comments below.
Thursday, October 16, 2014
Building Referrals: Part 2
Labels: build customer referrals, building referrals, create share buttons, create share links, liz barrett, pizzeria referrals, the pizza insider
My goal at The Pizza Insider is to give you the inside scoop on the latest trends, marketing tactics and technology so that you're always one step ahead of the competition! I've been a part of the pizza industry since 2007, first as the editor-in-chief, and now as the editor-at-large at PMQ Pizza Magazine. My first pizza book, Pizza: A Slice of American History, was just released; find out more here.