Everybody loves a party, and when we’re talking about
pizzeria parties, nothing compares to an anniversary party, complete with discounts,
special menu items and guest appreciation gifts.
While customers love these
events, putting them together can be a daunting task for you. However, with
proper planning and organization, you can ensure that your upcoming pizzeria
anniversary party is a smashing success.
1. Plan Ahead
Before jumping into anything, it’s essential to have a
plan. When will you celebrate? Which anniversary and why? Sit down and determine
your goals for the event; they should include more than just having a good time.
Are you trying to reward current customers, obtain more, or both?
Keep
things simple and don’t try to celebrate every year. Milestones that happen
every five years are the norm and a welcome treat for regular and prospective
customers.
True for any type of event, customers need an
appropriate amount of notice before your event. Start getting clients excited
about it at least two months before the celebration if you expect to create any
measurable impact. Send out teasers through the mail, email, social media and
more to get everyone excited leading up to the event.
Don’t leave out the press. Alert your local newspapers,
food bloggers and radio stations well in advance of your event, providing all
relevant information, photos and an invite.
3. Thank your Customers
Once you decide when
you want to celebrate your anniversary, you’ll need to determine how you’ll celebrate. One of your main
objectives should be to thank your customers for helping you get to the
anniversary. There are many ways you can thank customers in addition to the
party, whether it’s through a month-long discounting program, year-long
specials or even big prizes such as free pizza for a month or free delivery
charges for a year. Ultimately, you’ll want to run an anniversary promotion
during the same month as the event to tie the two together. Include special
friends and family discounts and party invites to encourage referrals.
4. Reward Yourself!
With all of the specials being offered to customers,
you may be wondering what the rewards are for you on your anniversary. In addition to giving you a chance to thank your customers
face to face, showing them how much you care, you’ll have the added opportunity
to introduce them to new menu items, encourage them to invite friends that may
turn into longtime customers, and encourage the purchasing of gift cards and
other retail items at the event. Did I mention the press clips, new customers, and
sales boost? Happy anniversary!
5. Get Everyone Involved
Above all, planning a pizzeria anniversary should be a
team effort. Recruit everyone on your staff to help in the coordination, and
consider all ideas brought to the table. Having a large group working together
toward the common goal of creating a successful event will benefit everyone in
the end.
Thanks, Liz.
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